TOTAL VOLUME:
$134.2b
24H VOL:
$126,590,312
24H TRANSACTIONS:
2,388,728,490
OPEN INTEREST:
$1,439,516,703
404,175
Markets across
30,277
events
MATCHED EVENTS:
2,685
PLATFORM COVERAGE:
5
Polymarket:
39%
VS.
Kalshi:
61%
Closed: Sep 3, 10:37 AM EST
Kalshi
This event tracks the performance of Coors Light beer sales in August 2026 compared to the same month in the previous year. It uses a specialized index to gauge whether sales growth meets or exceeds various negative percentage thresholds, reflecting how the brand's market presence may shift over a single month.
All markets in this event evaluate different thresholds of Coors Light's point-of-sale growth for August 2026, using the same underlying data source and methodology. Each market resolves to 'Yes' if the Carbon Arc Coors Light Point of Sale Growth index for that month is above a specified negative year-over-year percentage (-24%, -20%, -16%, -12%, or -8%). The index, derived from a point-of-sale receipt panel that captures in-store and online purchases via receipt-scanning and rewards apps, measures sales relative to the same period in the prior year. A value of 100 indicates equal sales to the previous year, with values above 100 signifying growth and below 100 indicating decline. All markets settle based on the first value reported by Carbon Arc, with any subsequent corrections or revisions disregarded for settlement purposes. The panel updates daily, ensuring timely data reflection, though Kalshi explicitly disclaims any affiliation with or endorsement by the underlying company or data provider.
Currently, this market’s odds reflect a different perspective than many analyst forecasts. While analysts may lean on historical sales trends and market conditions, traders in this market incorporate a broader set of signals, including recent marketing campaigns and consumer sentiment polls. The resulting price often diverges from traditional equity research, providing an alternative view of expected sales performance.
This market resolves around Sep 14, 2026, with the outcome confirmed once the sales growth figure is verifiable from credible public reporting. The final determination will be based on officially released sales data for the August period, ensuring an objective and transparent resolution process.
Several signals could shift this market before it resolves on Sep 14, 2026. Key factors include monthly sales reports from Coors Light or its parent company, broader beverage industry trends, promotional campaigns or marketing pushes by the brand, and economic indicators affecting consumer spending on alcohol. Unexpected events like supply chain disruptions, changes in consumer preferences, or competitive actions by rival brands may also influence trader sentiment and pricing in this market.