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Streaming Ad Spend in September
kalshi

What will streaming ad spend be?

Volume:
$25,513

Above 80

 - Kalshi

Above 80 - Kalshi

1W

News

Positive

Negative

Neutral

Hover marker for details

Vol.

·

Resolved Oct 6, 2026

Closed: Oct 5, 11:59 PM EST

kalshi

Kalshi

View
Join Kalshi and score $25 for your first trade.
Outcome
Trade
Chance %
Price
Spread
Liquidity
Volume
24h
7d
Open Interest
Ends in
Result
kalshi

Above 80

View
100%
3%
Yes 100¢No 0¢
—
N/A
$2,637
N/A
N/A
$549
Settled
Yes
kalshi

Above 83

View
100%
8%
Yes 100¢No 0¢
—
N/A
$1,906
N/A
N/A
$1,906
Settled
Yes
kalshi

Above 82

View
100%
8%
Yes 100¢No 0¢
—
N/A
$1,626
N/A
N/A
$1,607
Settled
Yes
kalshi

Above 81

View
100%
Yes 100¢No 0¢
—
N/A
$1,211
N/A
N/A
$1,211
Settled
Yes
kalshi

Above 84

View
100%
16%
Yes 100¢No 0¢
—
N/A
$874
N/A
N/A
$737
Settled
Yes
kalshi

Above 98

View
0%
6%
Yes 0¢No 100¢
—
N/A
$4,062
N/A
N/A
$2,548
Settled
No
kalshi

Above 92

View
0%
5%
Yes 0¢No 100¢
—
N/A
$3,172
N/A
N/A
$2,372
Settled
No
kalshi

Above 94

View
0%
3%
Yes 0¢No 100¢
—
N/A
$1,374
N/A
N/A
$695
Settled
No
kalshi

Above 95

View
0%
Yes 0¢No 100¢
—
N/A
$1,166
N/A
N/A
$410
Settled
No
kalshi

Above 86

View
0%
19%
Yes 0¢No 100¢
—
N/A
$1,076
N/A
N/A
$862
Settled
No
kalshi

Above 90

View
0%
Yes 0¢No 100¢
—
N/A
$1,019
N/A
N/A
$585
Settled
No
kalshi

Above 91

View
0%
4%
Yes 0¢No 100¢
—
N/A
$983
N/A
N/A
$887
Settled
No
kalshi

Above 93

View
0%
1%
Yes 0¢No 100¢
—
N/A
$883
N/A
N/A
$779
Settled
No
kalshi

Above 88

View
0%
Yes 0¢No 100¢
—
N/A
$864
N/A
N/A
$849
Settled
No
kalshi

Above 97

View
0%
1%
Yes 0¢No 100¢
—
N/A
$850
N/A
N/A
$354
Settled
No
kalshi

Above 89

View
0%
Yes 0¢No 100¢
—
N/A
$713
N/A
N/A
$706
Settled
No
kalshi

Above 87

View
0%
Yes 0¢No 100¢
—
N/A
$456
N/A
N/A
$456
Settled
No
kalshi

Above 85

View
0%
23%
Yes 0¢No 100¢
—
N/A
$324
N/A
N/A
$321
Settled
No
kalshi

Above 96

View
0%
Yes 0¢No 100¢
—
N/A
$316
N/A
N/A
$240
Settled
No
Total markets: 19

Description

These markets track the performance of film and TV streaming advertising expenditures for September 2026, measured against specific thresholds. The outcomes depend on whether the reported ad spend exceeds certain values, reflecting growth compared to the same month in the previous year. The index provides a clear benchmark for evaluating advertising market trends.

Kalshi

All markets in this event are structured around thresholds for the Carbon Arc Film & TV Streaming Ad Spend index for September 2026. Each market resolves to 'Yes' if the reported index value for that month exceeds a specific threshold, ranging from 86 to 98. The determination for all markets is based on the first value reported by Carbon Arc, with any subsequent corrections or revisions disregarded once the market is settled. The index measures year-over-year changes, where a value of 100 indicates equal spending compared to the same month in the prior year, values above 100 signify growth, and values below 100 indicate a decline. Kalshi clarifies that it holds no affiliation with Carbon Arc, and all trademarks remain the property of their respective owners. The consistent application of using the initial reported value ensures uniformity across all threshold-based markets within this event.

Frequently asked questions

On Kalshi, the dashboard for the streaming ad spend market tracks the current odds, price history, and 24-hour trading volume. You’ll find a visual representation of where traders believe the market is headed, along with historical data showing how those beliefs have changed over time. Currently, the 24-hour volume is $4,856, and the total volume traded to date is $25,513. This allows participants to quickly assess market activity and potential opportunities within this specific prediction market.

Currently, the prediction market odds reflect a different outlook than many traditional analyst forecasts regarding the streaming ad spend market. While some analysts predict moderate growth, the market is pricing in a wider range of potential outcomes. It’s common to see discrepancies between prediction markets and initial analyst reports, as markets aggregate diverse perspectives and adapt quickly to new information. This difference highlights the potential for prediction markets to offer a more dynamic and informed view than static forecasts.

On Kalshi, this market is priced using a continuous double auction, meaning traders buy and sell contracts representing potential outcomes. The price of each contract reflects the probability of that outcome occurring, as determined by supply and demand. On Kalshi, prices reflect that venue's order book, liquidity, and how traders price the outcome right now. Traders set the odds by placing bids and asks, and the market continuously adjusts to incorporate new information and sentiment. This dynamic pricing mechanism allows for real-time assessment of expectations surrounding the streaming ad spend market.

This market resolves around Oct 13, 2026, with the outcome confirmed once the event is verifiable from credible public reporting. The resolution will be based on verified data regarding total streaming ad spend for the month of September. The exact figures will be sourced from industry reports and data providers, ensuring an objective and transparent determination of the final outcome. Traders will then be able to claim their winnings or adjust their strategies for future markets.

Several signals or events could significantly move this market before its resolution. Major announcements from streaming services regarding advertising strategies, shifts in overall economic conditions impacting ad budgets, and unexpected changes in viewership trends are all potential catalysts. Additionally, reports from advertising analytics firms offering preliminary estimates of September ad spend could introduce volatility. Any news impacting the overall health of the advertising industry, or specifically the streaming sector, could influence trading activity in this market.