TOTAL VOLUME:
$154.3b
24H VOL:
$228,458,490
24H TRANSACTIONS:
2,984,028,936
OPEN INTEREST:
$1,879,276,037
410,833
Markets across
40,345
events
MATCHED EVENTS:
4,363
PLATFORM COVERAGE:
5
Polymarket:
37%
VS.
Kalshi:
63%
Closed: Oct 7, 11:59 PM EST
Kalshi
The event tracks McDonald's customer traffic performance for September 2026 using a specialized index that compares visits to the same month in the previous year. The index accounts for variables like weather and holidays to ensure accurate year-over-year comparison. Higher index values reflect increased foot traffic compared to the prior year.
All markets in this event are resolved based on the Carbon Arc McDonald's Foot Traffic index for September 2026. The index measures year-over-year changes in customer visits, with 100 representing equal traffic to the same month last year. Values above 100 indicate growth, while values below 100 indicate decline. Each market has a specific threshold (ranging from 96 to 108) that must be exceeded for the market to resolve to 'Yes'. The determining value is the first report published by Carbon Arc, and any subsequent corrections or revisions after settlement will not affect the outcome. The index is calculated using mobile location data from over 200 million devices, matched to the same calendar days as the prior year and normalized for seasonality, weather, and holidays. The panel updates daily as new data becomes available.
Compared to traditional analyst forecasts, prediction market odds for this market often reflect a more immediate, crowd-sourced view of expectations. Analysts may incorporate macro trends, earnings reports, and consumer behavior models, while traders on Kalshi respond quickly to news, social media sentiment, and real-time data. This can lead to divergence, especially around events like holiday weekends or economic shifts.
On Kalshi, prices reflect that venue's order book, liquidity, and how traders price the outcome right now. On Kalshi, traders set the price through continuous bidding and asking, with the top outcome’s chance represented as a percentage. The current odds reflect the collective judgment of participants about McDonald's foot traffic for September, adjusted for new information. Volume of $60,722 and 24-hour volume of $11,834 show how actively the market is trading.
This market resolves around Oct 15, 2026, with the outcome confirmed once the foot traffic data for September is verifiable from credible public reporting. The final figure will be compared against the market's defined thresholds to determine which outcome is correct.
Several signals could shift expectations for this market before Oct 15, 2026. Key catalysts include McDonald's earnings reports, consumer confidence surveys, major marketing campaigns, or unexpected events like weather disruptions or supply chain issues. Real-time foot traffic data from third-party analytics firms may also influence trader sentiment, especially if there are notable deviations from historical patterns.