TOTAL VOLUME:
$147.8b
24H VOL:
$153,964,051
24H TRANSACTIONS:
2,815,744,871
OPEN INTEREST:
$1,809,858,743
498,684
Markets across
37,244
events
MATCHED EVENTS:
2,831
PLATFORM COVERAGE:
5
Polymarket:
38%
VS.
Kalshi:
62%
Time left: 19d:15h:37m
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This set of markets tracks the performance of Carbon Arc Fitness Centers' advertising expenditures for October 2026, measured as a year-over-year index. The index compares October 2026 ad spend to the same month in the previous year, with values above 100 indicating growth. Markets resolve based on whether the index exceeds specific thresholds, reflecting varying levels of growth.
The markets resolve based on the Carbon Arc Fitness Centers Ad Spend index for October 2026, which is measured year-over-year with 100 representing equal spending to the same month in the prior year. Values above 100 indicate growth, while values below 100 indicate decline. All markets will resolve using finalized Carbon Arc values recorded at 11:59 p.m. ET on the 5th calendar day after the end of October 2026. Each market has a specific threshold (e.g., above 90, above 110, etc.), and the market resolves to Yes if the index exceeds that threshold. Kalshi clarifies that it is not affiliated with Carbon Arc, and all trademarks remain the property of their respective owners.
Currently, prediction market odds reflect a different perspective than many traditional analyst forecasts. While many analysts predict a moderate increase in ad spending due to seasonal trends, this market suggests a more cautious outlook. It’s important to remember that prediction markets represent the collective wisdom of traders, who may have access to different information or interpret data differently than traditional analysts. This difference in outlook can be valuable for a more comprehensive understanding of potential outcomes.
On Kalshi, this market is priced using a continuous double auction, meaning traders can buy and sell contracts at prices they determine. The price of a contract represents the probability of the corresponding outcome occurring. As more traders participate, the prices adjust to reflect the collective belief about the likelihood of each outcome. On Kalshi, prices reflect that venue's order book, liquidity, and how traders price the outcome right now. This dynamic pricing mechanism ensures that the market reflects the most up-to-date information and sentiment.
This market resolves around Nov 13, 2026, with the outcome confirmed once the event is verifiable from credible public reporting. The final ad spend figures for fitness centers in October will be used to determine the winning outcome. The resolution will be based on data from reliable sources tracking advertising expenditure within the fitness industry. This ensures a transparent and objective determination of the market's result.
Several signals could significantly impact this market. Major economic reports detailing consumer spending trends, announcements from large fitness chains regarding their marketing budgets, and shifts in overall advertising costs are all potential catalysts. Unexpected changes in consumer confidence or the release of new fitness technologies could also influence ad spend. Furthermore, any significant news related to the fitness industry’s performance in September could foreshadow October’s spending patterns and move this market.