TOTAL VOLUME:
$134.2b
24H VOL:
$126,590,312
24H TRANSACTIONS:
2,388,728,490
OPEN INTEREST:
$1,439,516,703
404,175
Markets across
30,277
events
MATCHED EVENTS:
2,685
PLATFORM COVERAGE:
5
Polymarket:
39%
VS.
Kalshi:
61%
Above 13M
- Kalshi
Above 13M - Kalshi
1W
News
Positive
Negative
Neutral
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Vol.
·
Resolved Sep 26, 2026
Latest in Entertainment
Closed: Sep 25, 9:30 PM EST
Kalshi
Description
The event tracks Taylor Swift's YouTube view performance on a specific date, offering multiple thresholds for global daily views. Each threshold represents a distinct level of audience engagement that could be achieved, allowing participants to speculate on the magnitude of her viewership.
Kalshi
Each market specifies a unique threshold for Taylor Swift's global daily YouTube views on September 24, 2026. If her views exceed the stated threshold, the respective market resolves to Yes; otherwise, it resolves to No. All markets use view counts reported from a New York IP address via YouTube Charts, ensuring consistent geographic sourcing. While YouTube has not endorsed these markets, all references to YouTube data are strictly for descriptive purposes and do not imply any affiliation or endorsement. The structure allows participants to evaluate varying levels of success, with each threshold acting as a separate, binary outcome based on the same underlying performance metric.
Frequently asked questions
Currently, it's difficult to directly compare the odds in this market to traditional analyst forecasts, as those forecasts haven’t yet been widely published for an event so far in the future. However, this market represents a collective prediction from a diverse group of traders, potentially incorporating information and perspectives not readily available in standard analyses. As the event approaches, it will be interesting to see how the market price aligns with—or diverges from—expert predictions regarding the popularity of Taylor Swift’s content and the resulting view counts.
On Kalshi, this market is priced using a continuous double auction. Traders buy and sell contracts representing different potential view counts for the Taylor Swift content. The price of a contract reflects the probability of that outcome occurring, as perceived by the market participants. On Kalshi, prices reflect that venue's order book, liquidity, and how traders price the outcome right now. As more traders participate and new information becomes available, the price will adjust, providing a dynamic assessment of expectations. The current price indicates what the collective market believes is the most likely outcome, given the available information.
This market resolves around Sep 28, 2026, with the outcome confirmed once the total views are verifiable from credible public reporting. The exact methodology for calculating views will be determined by Kalshi and will be publicly available prior to resolution. Traders will be able to see how the final view count compares to the various contract prices offered in this market, and contracts will be settled accordingly. The resolution process ensures a transparent and objective determination of the market’s outcome.
Several factors could influence the price of this market over the next few years. Major announcements regarding new Taylor Swift releases, concert tours, or media appearances would likely have a significant impact. Shifts in broader entertainment trends, changes in social media platform usage, and even unexpected events affecting public attention could also move the market. Positive or negative press coverage, viral marketing campaigns, and the overall reception of her work will all be closely watched by traders, leading to adjustments in the price of contracts as new information emerges.
