TOTAL VOLUME:
$134b
24H VOL:
$107,351,958
24H TRANSACTIONS:
2,388,728,490
OPEN INTEREST:
$1,416,970,024
400,720
Markets across
30,097
events
MATCHED EVENTS:
2,633
PLATFORM COVERAGE:
5
Polymarket:
39%
VS.
Kalshi:
61%
$
This market tracks whether JUUL will bring back specific discontinued flavors for commercial sale in the United States. On Polymarket, the leading outcome—a Mint flavor relaunch—stands at 45.0%, while a Cucumber relaunch is priced at 39.0%. Resolution will be determined by official JUUL announcements or credible reporting confirming commercial availability through retail, direct-to-consumer, or other distribution channels in the U.S., excluding limited releases or test markets. Watch for any official JUUL product announcements or regulatory filings before the December 31, 2026 deadline.
This market will resolve to "Yes" if JUUL commercially relaunches the specified flavor in the United States between market creation and December 31, 2026, 11:59 PM ET. Otherwise, this market will resolve to "No." A relaunch is defined as JUUL making the specified flavor commercially available for purchase by consumers in the United States, whether through retail, direct-to-consumer, or other distribution channels. A limited release, test market, or sampling program will not constitute a relaunch. A flavor will be considered to be the same as the specified flavor as long as the listed flavor name is entirely included in the released flavor’s name (e.g. if Juul launches “Cool Cucumber”, the option for “Cucumber” would resolve to “Yes”). Minor differences in capitalization, punctuation, or accenting will not affect this market’s resolution. The primary resolution source for this market will be official information from Juul; however, a consensus of credible reporting may also be used. Note: This market resolves based on commercial availability in the United States only. International relaunches will not be considered for resolution purposes.
On Polymarket, this market is priced through a continuous auction mechanism, where traders buy and sell shares representing their belief in each outcome. The price of a share directly reflects the probability of that outcome occurring. On Polymarket, prices reflect that venue's order book, liquidity, and how traders price the outcome right now. As more traders participate, the prices adjust to reflect the collective assessment of the likelihood of each flavor being relaunched. The market’s price movements are driven by supply and demand, influenced by news, rumors, and any developments related to JUUL’s relaunch plans.
This market resolves around Jan 1, 2027, with the outcome confirmed once the official list of JUUL’s relaunched flavors is verifiable from credible public reporting. The market will assess which flavors are available for purchase by consumers following the relaunch. Any flavors announced but not actually available for sale will not be considered successful outcomes. The resolution will be based on publicly available information released by JUUL or verified through reputable news sources covering the relaunch.
Several factors could significantly impact this market. Any official announcements from JUUL regarding their relaunch plans, including specific flavor details, would be a major catalyst. Regulatory decisions related to flavored e-cigarettes, particularly from the FDA, could also shift the odds. Unexpected legal challenges or changes in consumer preferences could also play a role. Furthermore, reports on JUUL’s internal testing or marketing strategies could provide valuable insights and influence trading activity in this market.